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“If sending messages had a price or you could send only a fixed number per day, people you contact online would know you had to give up something to do so, which would incentivize better behavior,” he says.
But in terms of overall satisfaction, our survey found that free dating sites actually score a touch better than paid ones, probably because they're a better value.
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Although our survey found that no dating site or app sweeps online daters off their feet in the satisfaction department, Ok Cupid is rated highest overall by respondents, and Grindr, a free app for gay men, is also near the top.
Some experts argue that paid sites attract more serious users.